Brand: NAPA is the #1 brand in the industry. More wholesale customers use NAPA parts than any other auto parts supplier - and 91% of do-it-yourself customers recognize the NAPA brand name. NAPA effectively reaches all target audiences through a dynamic, multi-million dollar advertising presence designed to drive customers to your store.

• Major League Baseball Sponsorships
• Sponsorship of Martin Truex Jr. for NASCAR
• 2012 Presenting Sponsor of PINKS and PINKS ALL OUT
• Primary Sponsor in 2012 of DSR Funny Car Driven by Ron Capps
• National Marketing Initiatives Involving Major League Soccer to Reach Hispanic Consumers
• National TV Commercials, Consumer and trade publication ads, and web advertising
• And Much More!

Unmatched Parts Availability: With more than 436,000 quality parts, 6,100 store locations, and 64 strategically placed distribution centers, the NAPA system is dedicated to having the parts you need, when you need them. To prove it, our Marketplace Inventory Classification won the Polk Inventory Efficiency Award. Winner of the Polk Inventory Efficiency Award, our Marketplace Inventory Classification (MIC) system will:

• Analyze your store's inventory and tailor it to your market
• Compare your inventory with current vehicle registration and sales trends to determine which parts will move fastest in your area
• Help make sure you never lose money on your parts that don't sell. By following MIC, your store will return obsolete, slow-moving, or overstocked parts for 100 percent of their current value

Training & Support: Once you decide to invest in and open a NAPA AUTO PARTS store, you'll have the whole NAPA team behind you every step of the way - from site location and initial store set up to the ongoing successful management of your business. Key members of your support team include your Distribution Center Sales Representatives, Wholesale Manager, more than 750 System Selling Representatives nationwide, and NAPA Training including a six-week new store owner training course.

Knowledge is power: The NAPA system's wide selection of instructor-led and self study courses offer owners the specific training needed to build a more successful auto parts business. We provide full business management, technical, sales, and customer service training. Our professional training programs are administered and supported by NAPA Training, NAPA Institute of Automotive Technology (NIAT), NAPA suppliers and manufacturers, Vin Waterhouse Group, and R.L. O'Connor & Associates.